Everything I’ve worked on
Miro2026 to now
Leading the UX workflows initiative, which includes taking over Miro’s existing prototyping product: customer discovery, the roadmap and engineering direction.
- Role
- Product Lead, AI Workflows
Built and tested agent-assisted workflows connecting discovery, product context, specifications, software generation and measurement. The standalone product was not continued; I identified its most valuable capabilities and led their move into Miro’s broader execution platform.
- Role
- Product Lead, AI Workflows
Leading strategy and discovery for ProductOS across product, design and engineering. A current mandate, not a shipped outcome.
- Role
- Product Lead, AI Workflows
Reforge2021 to 2026
An AI tool for product teams to capture existing software and prototype changes. I defined the product, designed the interface, shipped front-end work to bring it to life and led product and design through launch. The work included a browser extension that brings live screens and flows into Build, model evaluation to tune its AI behavior, and team workspaces with shared context and pooled credits.
- Result
- 1,000+ Reforge Build users in four months
- Role
- Product Lead & Staff Product Designer
Led product and design for the Enterprise launch, including self-serve single sign-on and SCIM provisioning that supported Fortune 500 sales.
- Result
- ~$4M ARR growth on the Enterprise line in six months
- Role
- Staff Product Designer, Enterprise
Moved Reforge’s education platform off legacy technology and two content systems while the business kept running, and cut the engineering team needed to support it to two people.
- Result
- ~$3M a year saved by consolidating the learning platform
- Role
- Staff Product Designer, Enterprise
Reforge moved from per-seat subscriptions to flat team tiers and separate course passes. By the March 2023 readout, customers were moving onto the new plans and buying, assigning and using course passes. I led the design of research, renewal, purchase and account management, and managed the designers on the work.
- Role
- Design Manager, Membership
Shipped programmatic SEO pages that brought new readers into Reforge’s content.
- Result
- 200,000 organic visits from programmatic SEO in four months
- Role
- Senior Product Designer, Growth
Rebuilt end-of-cohort snapshots around what members achieved, and made them easier to find and share.
- Result
- ~380% projected increase in referral visits per cohort member (Fall vs Spring 2021)
- Role
- Senior Product Designer, Growth
User Hero2020 to 2021
A shared place for researchers and product teams to organize studies and synthesize findings. I ran the interviews, designed the core flows and design system, and led the product to launch with a three-engineer team, including its Product Hunt launch.
- Result
- #3 on Product Hunt at launch
- Role
- Co-founder & Head of Product
Public Recreation2017 to 2020
When COVID closed outdoor classes, Public Recreation pivoted to a daily-workout app. I helped design, test and validate it.
Turned a public fitness installation into a class-based outdoor fitness service with co-founders, instructors and an engineering team. I built the business model, partnerships and go-to-market, and designed the member and staff platform for booking, payments and check-in.
- Result
- $1.5M raised after Y Combinator (S18)
- Role
- Co-founder & Product Lead
Exploratorium
Canopy Bridge and Foggy Bowls, fog installations in Jewel’s Canopy Park, built with Changi Airport Group and the landscape and architecture teams. I brought the project in and led it through to completion.
- Role
- Project Lead
Twelve interactive exhibits for Chabot’s Environmental Education Deck. I landed and negotiated the project and helped lead it.
A mobile learning lab in a trailer, with a camera obscura, perspective-drawing windows and map exhibits, that travels between library branches.
- Role
- Project Lead
Rocking-chair stations that ring overhead chimes, in a downtown plaza, built with the City of San Leandro. I landed the project and ran client and project management.
- Role
- Project Lead
Community workshops and prototypes that shaped temporary park installations along Buchanan Mall, the start of the Exploratorium’s partnership with San Francisco Recreation and Park.
- Role
- Project Lead
Exhibit consulting for the National Aquarium’s master plan, working with Studio Gang.
Exhibits for a new science center in İzmit, delivered by the Exploratorium’s Global Studios. I worked on it as it was being set up.
Global Studios work on a science festival in Saudi Arabia, as it was being set up.
Rebar
Rebar was a San Francisco art and design studio. Park(ing) Day started as a single parking space turned into a park for a few hours, and grew into an annual event in cities around the world.