Adam Green
Staff Product Designer
AI Products | Product Strategy | Design Leadership
Product designer and former founder working across AI tools, enterprise software, and consumer products. Combines product direction with hands-on interaction design, Figma and coded prototypes, and production work alongside engineers. Led design across multiple product lines, coached designers, and shipped an AI prototyping product from concept to paying customers.
Experience
Product Lead, AI Workflows
Miro Apr 2026 - Current
- Built and tested agent-assisted product development workflows connecting discovery, product context, specifications, software generation, and measurement after joining through Miro’s acquisition of Reforge.
- Led an internal pilot of the Product Factory agent; identified its most valuable capabilities and use cases, and led their transition into Miro’s broader execution-platform initiative.
- Lead ProductOS strategy and discovery across product, design, and engineering; taking over Miro’s existing prototyping product, spanning customer discovery, roadmap, and engineering direction.
Product Lead / Staff Product Designer, AI Products
Reforge Jun 2025 - Mar 2026
- Led product and design for Build, taking an AI prototyping product from concept to a central Reforge offering with 1,000+ users in four months, before its integration into Miro following the acquisition.
- Designed AI interaction patterns, production screens, and conversation flows; used trace analysis and model evaluation to guide interface and tool-calling behavior.
- Prototyped on branches in the product codebase and shipped production changes alongside engineers, using Cursor and Claude to move from design exploration into implementation.
Staff Product Designer, Enterprise
Reforge Jan 2024 - Jun 2025
- Led product and design for the Enterprise launch, including self-serve single sign-on (SSO) and SCIM provisioning that supported Fortune 500 sales; the line grew ARR by 15% (~$4M) in six months.
- Led an education-platform migration that reduced engineering support from 15 people to two and cut ~$3M in annual costs.
Design Manager, Membership
Reforge Jan 2023 - Jan 2024
- Led design for a complete pricing and packaging overhaul from per-seat subscriptions to flat-rate tiers, directing designers across payment and billing flows, customer migration, and cutover planning.
- Managed and coached four designers while unifying three product lines across two technical stacks through a consistent experience and shared design-system approach.
Senior Product Designer, Growth
Reforge Sep 2021 - Jan 2023
- Redesigned sharing flows, increasing conversion by ~380% and adding $300K ARR in two months.
- Shipped programmatic SEO pages that generated 200,000 organic visits in four months; designed across pricing, onboarding, activation, and retention.
Founder + Product Lead
Public Recreation / User Hero Jul 2017 - Aug 2021
- Co-founded Public Recreation, joined Y Combinator S18, raised $1.5M, and grew to 1,000+ members in five months before pivoting to User Hero.
- Conducted 100+ user interviews and designed User Hero’s core flows and design system; led a three-engineer team to a Product Hunt #3 launch in five months.