# Adam Green

Staff Product Designer, AI products. AI Products | Product Strategy | Design Leadership.

Email: adam.p.green@gmail.com · Web: https://adampgreen.com · LinkedIn: https://www.linkedin.com/in/adampaulgreen/

Product designer and former founder working across AI tools, enterprise software, and consumer products. Combines product direction with hands-on interaction design, Figma and coded prototypes, and production work alongside engineers. Led design across multiple product lines, coached designers, and shipped an AI prototyping product from concept to paying customers.

## Experience

### Product Lead, AI Workflows, Miro

Apr 2026 - Current

- Built and tested agent-assisted product development workflows connecting discovery, product context, specifications, software generation, and measurement after joining through Miro’s acquisition of Reforge.
- Led an internal pilot of the Product Factory agent; identified its most valuable capabilities and use cases, and led their transition into Miro’s broader execution-platform initiative.
- Lead ProductOS strategy and discovery across product, design, and engineering; taking over Miro’s existing prototyping product, spanning customer discovery, roadmap, and engineering direction.

### Product Lead / Staff Product Designer, AI Products, Reforge

Jun 2025 - Mar 2026

- Led product and design for Build, taking an AI prototyping product from concept to a central Reforge offering with 1,000+ users in four months, before its integration into Miro following the acquisition.
- Designed AI interaction patterns, production screens, and conversation flows; used trace analysis and model evaluation to guide interface and tool-calling behavior.
- Prototyped on branches in the product codebase and shipped production changes alongside engineers, using Cursor and Claude to move from design exploration into implementation.

### Staff Product Designer, Enterprise, Reforge

Jan 2024 - Jun 2025

- Led product and design for the Enterprise launch, including self-serve single sign-on (SSO) and SCIM provisioning that supported Fortune 500 sales; the line grew ARR by 15% (~$4M) in six months.
- Led an education-platform migration that reduced engineering support from 15 people to two and cut ~$3M in annual costs.

### Design Manager, Membership, Reforge

Jan 2023 - Jan 2024

- Led design for a complete pricing and packaging overhaul from per-seat subscriptions to flat-rate tiers, directing designers across payment and billing flows, customer migration, and cutover planning.
- Managed and coached four designers while unifying three product lines across two technical stacks through a consistent experience and shared design-system approach.

### Senior Product Designer, Growth, Reforge

Sep 2021 - Jan 2023

- Redesigned sharing flows, increasing conversion by ~380% and adding $300K ARR in two months.
- Shipped programmatic SEO pages that generated 200,000 organic visits in four months; designed across pricing, onboarding, activation, and retention.

### Founder + Product Lead, Public Recreation / User Hero

Jul 2017 - Aug 2021

- Co-founded Public Recreation, joined Y Combinator S18, raised $1.5M, and grew to 1,000+ members in five months before pivoting to User Hero.
- Conducted 100+ user interviews and designed User Hero’s core flows and design system; led a three-engineer team to a Product Hunt #3 launch in five months.

## Core skills

- Product strategy and discovery
- User research and synthesis
- Interaction design and prototyping
- Design systems
- AI workflows and model evaluation
- Design leadership and coaching

## Selected tools

Figma, Cursor, Claude Code, Codex, Braintrust, Amplitude

## Education

- California College of the Arts: B.F.A Design + Sculpture
- Reforge: Coursework in product strategy, growth, and management
- Y Combinator: Summer 2018 Batch
- Maven: AI Evals for Engineers and PMs